Crime shifts page views. Football shifts page views. Stories about things happening on Twitter and Facebook shift page views. Same too with weather, traffic and travel, and stories which begin with the headline ‘The most remarkable/stunning/unbelievable XXXXXX ever?’ The ? normally signifies the answer is, at best, maybe.
On this blog, I’m just as guilty of that, and I have a blog post to that effect coming up shortly.
Audience analytics can bring us closer to the audience than ever before, enabling us to respond to what they like by doing more of it, and at the same time doing less of what they don’t like.
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