Project Unbolt: Wrenching newsrooms free from print workflow, culture


The Buttry Diary

UnboltDigital First Media newsrooms are still largely print newsrooms with digital operations “bolted on.”

That truth hurt at a meeting in Denver last year, when DFM CEO John Paton used the description in a meeting of our company’s senior editors. Our newsrooms have made lots of changes to increase and improve our use of digital tools and our engagement on digital platforms. But I had to nod my head when John said it. I’ve visited all of our daily newsrooms and some of our non-dailies and the statement rang true.  

Project Unbolt logoSo we’re going to take a massive wrench to the culture and workflow of our newsrooms and unbolt them. Welcome to Project Unbolt.

As John explained last week in his address to the Online Publishers Association, “Starting with some test sites we will work through every process, every workflow step of what makes a digital newsroom digital…

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