Lyra McKee: why more journalists are going direct to readers


Also Medium. M’s the letter.

Online Journalism Blog

Lyra McKee* is an investigative journalist in Northern Ireland. In this post, originally published on The Muckrakershe explains why she feels journalists are turning away from traditional outlets in favour of building their own brands while exploring crowdfunding and micropublishing.

When I talk to older journalists (older being over the age of 30), they ask me the same question: who do you write for?

It’s an awkward question. If it was 2009, I’d tell them I’d been published in (or had pieces broadcast on) the Belfast Telegraph, Private Eye, BBC, Sky News – a dozen or so news outlets that took my work back then.

In 2013 the answer is: none.

I’m part of a generation of “digital native” journalists who sell their work directly to readers, bypassing traditional news outlets like newspapers and broadcasters. Increasingly, reporters are using services like BeaconKickstarter and Woopie to raise…

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